In this lecture, we're going to take a brief overview at some of the paid and free methods to get players
in your game.
One paid method you can use is to advertise your game on the Roblox platform.
You have to do this through Roblox New AD Manager, which requires you to input some personal information
inside of the Creator Hub.
If we go down to the bottom section, there is an area here for promotion and you can see a section
for advertising and sponsoring if we go ahead and open up sponsoring.
We'll get sent to this page here talking about sponsored ads.
Now, you can't create a sponsored ad here because they moved it to the ads manager.
At the home page of the Ads manager.
It's currently in beta.
You have to go through and create an ad account, and when you click to create an ad account, it requires
you to enter in your location.
If it's personal, you need to input your first name and your last name, as well as some other billing
information for purchasing ad credits in order to advertise your game.
This method is likely not going to be available for most of you, so there are other methods in order
to advertise your game.
Another method here is advertising.
So if we open this one up here, we are able to create an ad on the Roblox website, such as a skyscraper
ad or a rectangle ad or a banner ad.
Now, unfortunately, Roblox is going to be removing these ads from their platform, so there's not
really much of a point for me to go in and explain these ads, because as of the recording, which is
January of 2024, this is going to be removed sometime in the near future.
However, there are some free methods that you can go ahead and use to get players into your game.
And one of the main ones is by utilizing social media.
This is a very big strategy.
You can make videos on YouTube called Devlogs to show progress in your game, which can potentially
be picked up by YouTube's algorithm.
You can use Twitter to tweet snapshots or share videos of your game.
For example, one of the tags you can go ahead and use in Twitter is hashtag Roblox and hashtag Roblox
Dev.
And this is where people demonstrate the games that they are developing.
People on Twitter can see their game being developed, and it can get you more attention and get players
in to your game.
Another method you can use is by using TikTok and creating videos about your game.
I will have this document attached to the lecture that goes more in depth on how to create TikTok attention
grabbing videos to pull new players into your game.
Now, let's say you finally have a small player base in your game, but you need to get more players.
This is where you can start communicating with Roblox YouTubers to get them to play your game.
Offer them some unique benefits in your game to incentivize them to play it, such as free VIP or even
admin commands.
They will play your game and get a video out of it on their YouTube channel, and you get attention
to your game from the video.
It's a win win situation.
You can do this strategy right away if your game is a single player game, or if your game is multiplayer,
you want to do this after you get a small player base from the previous methods.
I talked about one of the most important things you need to do after creating your game is to update
it, update it consistently and add new content.
Listen to your player base and add what they request into the game.
By making consistent updates, you will attract new players and keep existing ones.
Most developers will give up after a couple of months of updating their game, and then they'll wonder
why none of their games get a player base.
You have to put consistent effort in doing so.
Now.
Doing these free methods, such as making TikTok videos or YouTube videos, means you may have to learn
how to do a little bit of video editing, but that shouldn't be a big deal because these methods are
free for you to utilize in order to get some attention to your game.
Ultimately, gaining a player base has to do with consistent effort in advertising your game as well
as updating your game.
If you stay consistent, then you will eventually gain traction and an audience to your game.
Assuming that your game is actually fun for players, a poorly designed game or unfun game will die
out quickly, no matter how many updates you push or how much advertising you do.
Which is why you'll always want to make sure the idea you have for creating a game is something people
will want to play.
So I have a bunch of resources attached to this lecture to help you gain a better understanding of how
to start getting a player base with your game, go ahead and check them out and I'll see you in the
next lecture.